Brand Management & Development
As Brand & Marketing lead I had multiple experiences of creating and developing brands for various purposes and uses over my career thus far. Below are a few guidelines I created for various brands, to help support and initiate structure for all of our teams and departments within the company.
|
|
|
|
|
|
Storefront Creative Marketing Management
Opportunities to help update and showcase brand partners through various platforms for online e-commerce. Oftentimes coming alongside the brand partner and helping them take their branding and digital content to the next level to increase customer confidence on alternative shopping destinations across Amazon, Walmart, Ebay, Shopify, and others.
Below are a few examples of the more extreme updates, before and after, we executed for brand partners over the last 3-4 years.
Opportunities to help update and showcase brand partners through various platforms for online e-commerce. Oftentimes coming alongside the brand partner and helping them take their branding and digital content to the next level to increase customer confidence on alternative shopping destinations across Amazon, Walmart, Ebay, Shopify, and others.
Below are a few examples of the more extreme updates, before and after, we executed for brand partners over the last 3-4 years.
Projects of this nature include not only creative marketing strategy, but also navigation and page restructuring, much like a "mini" website. The overall goal is to help further develop the brand, and create a seamless shopping experience for their customers. We work to be an extension of an already existing brand, by working alongside our partners to make sure we give them the best opportunity for success on the platform.
BeforeIn my time with managing storefronts on various platforms, we have helped support over 25+ brand partners. Including, rebranding and refreshing 5 of those brand partners with complete overhauls.
Internally, I have aided in helping develop and create 4 brands that have become self sustaining and successful. Below is a list of Shopify supported websites I have helped manage and oversee all content development on: |
After |
Content & Marketing Strategy Experience
In my experience and line of training individuals within marketing, the lesson of creative strategy has always been a core to all company wide goals and individual team member development.
Below is an example of strategic content and marketing planning I created and implemented into monthly practice and executed as a marketing and social media team.
Below is an example of strategic content and marketing planning I created and implemented into monthly practice and executed as a marketing and social media team.